Today, at the Search Engine Strategies conference in San Jose, CA, the Website Optimizer team announced the launch of several highly requested product updates. For those unfamiliar with Website Optimizer, it's Google's free content testing and optimization tool. It allows you to test different variations of your site content to determine what will be most effective at getting you the results you want from your site. Website Optimizer's offering has now expanded to include:

Experiment Pruning: This new feature allows you to disable one or more combinations from taking part in your Website Optimizer experiments. Pruning can help you achieve faster, more meaningful results by allowing you to remove poorly performing or illogical combinations. This is especially helpful in cases where your experiment may have too many combinations relative to the amount of traffic it receives.

A/B Offline Validation: If your test or goal pages aren't accessible to Website Optimizer then no worries. You'll now be able to just upload a copy of your tagged page and Website Optimizer will make sure that everything is tagged properly.

More Intuitive Reporting: We've enhanced our reports to more clearly show how your combinations are performing, and to better indicate when we've found one or more high-confidence winning combinations. This will help prevent you from drawing false conclusions from results or from ending experiments prematurely.